Know your industry, not your client!

Media is the way in which people interact with the environment. Understanding how people engage with content is probably the most important thing to know in media sales to help your clients make decisions, and shape their message to reach as many people as possible. In this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson talk about the importance of knowing your industry and your audiences as this will give you an invaluable insight, not only about the industry but about your own job as a salesperson. They explain that you don't have to know every corner of media but having a clear understanding of the particular media you're passionate about, will take you to another level in terms of the value you can offer to your clients. They also explain that you don't have to be the smartest person in the room, but when you give an invitation to talk about your industry and get handed the mic then you need to be knowledgeable enough to let your clients know what they need to know, so they will be more inclined to close that deal with you. This is definitely one of those podcasts that you CANNOT MISS! Tune in now!