Know Your Numbers, Know Your Worth: Lessons from Sheila A. Mixon EP 19

Check out resources and events here  In this episode of The Business of Belonging, host Maritza “Shay” Nelson sits down with Sheila A. Mixon, President and CEO of The SASH Effect, to explore her decades-long journey in business development, advocacy, and entrepreneurship. Sheila shares how her early experiences shaped her leadership philosophy and why empowering women entrepreneurs remains her life’s work. Together, they discuss the importance of advocacy, financial literacy, and community, along with practical insights on navigating growth, leveraging networks, and adapting to rapid changes like AI. Key Points Sheila’s journey to launching The SASH Effect was rooted in a lifetime of advocacy and recognizing her impact on others Early mentorship and advocacy played a critical role in shaping her leadership mindset and career trajectory Women entrepreneurs continue to face challenges with access to capital and understanding their financial numbers Being “in the right room” and actively participating in networks like NAWBO is essential for growth and opportunity Community and collaboration are critical, especially among women business owners who are more likely to support and partner with one another Many entrepreneurs hold themselves back by overthinking, avoiding asking for help, or trying to do everything alone Certification programs like WBENC are valuable not just for contracts, but for access to powerful networks and partnerships Understanding your purpose and aligning it with your business is key to sustainable success Technology and AI are here to stay, and business owners must stay informed and adaptable Self-care, delegation, and building the right team are essential to avoid burnout and enable growth This conversation reinforces that success in business is not just about strategy, but about community, self-awareness, and execution. Sheila’s perspective is a powerful reminder that when women entrepreneurs know their value, build strong networks, and take care of themselves, they are positioned to thrive and create lasting impact. Resources:  NAWBO Columbus Connect with Sheila Website