Know Your Numbers: Transforming Business Potential with Craig Alexander Rattray - Built Different

The Journey of Know Your Numbers: Insights from Craig Alexander Rattray   In this episode of the 'Know Your Numbers' podcast, host Stephen introduces cash flow and finance expert Craig Alexander Rattray. Craig shares his backstory, from his entrepreneurial beginnings at a young age to his career in finance and private equity. The conversation covers the importance of cash flow management, the necessity of proper financial forecasting, and the role of accountants and financial advisors in business growth. Craig also discusses his 'Know Your Numbers' program, which aims to educate business owners on financial literacy and strategic planning. Additionally, the rebranding efforts, upcoming books, and the significance of having the right people in business are highlighted. The episode provides valuable insights for business owners looking to improve their financial management and overall business performance.   Find My Socials Here: https://linktr.ee/stevenpettigrewinvestor   Craig's LinkedIn: https://www.linkedin.com/in/craig-alexander-rattray/   Timestamps:   00:00 Introduction and Initial Banter 00:40 Welcoming the Guest 01:29 Discussing Coffee Preferences 03:38 Craig's Background and Early Ventures 07:04 Journey into Finance and Private Equity 09:47 Challenges and Learnings in Business 16:41 The Importance of Knowing Your Numbers 20:41 Client Experiences and Financial Advice 27:01 Qualities of a Good Business Owner 33:09 Addressing Cash Flow and Growth 34:37 Realistic Financial Planning 34:50 Understanding Financial Position 35:09 Importance of Forecasting 35:50 Securing Bank Funding 37:04 Engaging with Accountants 37:24 Cash Flow and Business Health 37:57 Rules for Business Owners 38:29 Challenges with Accountants 46:45 Operational Finance 47:23 Know Your Numbers Program 49:08 Rebranding and New Initiatives 54:09 Podcasting Journey 58:58 Future Plans and Vision 01:03:36 Conclusion and Contact Information