Know Your Worth and Then Build It, with Jeremy Shapiro episode artwork

EPISODE · May 27, 2026 · 22 MIN

Know Your Worth and Then Build It, with Jeremy Shapiro

from The Live Local Marketing Podcast · host Billy of Live Local Marketing

It is a common story for any entrepreneur: we get an idea, we work it into a product for our perfect client, and then wait...then wait a little more, and then we sit back and wonder what just happened. If you've hit a plateau in your business and feel like you're the bottleneck, this episode is for you. I sat down with serial entrepreneur, mentor, and author Jeremy Shapiro to talk about what it actually takes to move from solopreneur to business owner, and why working harder is not the answer.Jeremy breaks down his proven approach to scaling: build the system, hire for the role, then repeat the cycle. Simple on paper, game-changing in practice.I got to cover such topics as:-Why plateaus are inevitable and how to plan for them-The difference between marketing your "how" versus just your "why"-How niching down to your ideal client unlocks premium pricing-Using AI as a brainstorming co-worker, not a content machine-Testing ideas with MVPs before you go all in-Value based pricing and how confidence is a skill you can buildAnd More...Jeremy is the author of the Amazon #1 Bestseller "Your Business Growth Playbook," a practical framework for established business owners who've outgrown hustle and are ready to grow smarter.Connect with Jeremy Shapiro:Website: https://yourbusinessgrowthplaybook.comYouTube: https://www.youtube.com/@YourBusinessGrowthPlaybookLinkedIn: https://www.linkedin.com/in/jeremyshapiro/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#BusinessGrowth #ScaleYourBusiness #Entrepreneurship #SmallBusinessMarketing #WarmMarketing #BusinessCoaching #LiveLocalPodcast #SolopreneurToBusinessOwner #MarketingStrategy #BusinessMindset  @PodMatch_com ​

It is a common story for any entrepreneur: we get an idea, we work it into a product for our perfect client, and then wait...then wait a little more, and then we sit back and wonder what just happened. If you've hit a plateau in your business and feel like you're the bottleneck, this episode is for you. I sat down with serial entrepreneur, mentor, and author Jeremy Shapiro to talk about what it actually takes to move from solopreneur to business owner, and why working harder is not the answer.Jeremy breaks down his proven approach to scaling: build the system, hire for the role, then repeat the cycle. Simple on paper, game-changing in practice.I got to cover such topics as:-Why plateaus are inevitable and how to plan for them-The difference between marketing your "how" versus just your "why"-How niching down to your ideal client unlocks premium pricing-Using AI as a brainstorming co-worker, not a content machine-Testing ideas with MVPs before you go all in-Value based pricing and how confidence is a skill you can buildAnd More...Jeremy is the author of the Amazon #1 Bestseller "Your Business Growth Playbook," a practical framework for established business owners who've outgrown hustle and are ready to grow smarter.Connect with Jeremy Shapiro:Website: https://yourbusinessgrowthplaybook.comYouTube: https://www.youtube.com/@YourBusinessGrowthPlaybookLinkedIn: https://www.linkedin.com/in/jeremyshapiro/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#BusinessGrowth #ScaleYourBusiness #Entrepreneurship #SmallBusinessMarketing #WarmMarketing #BusinessCoaching #LiveLocalPodcast #SolopreneurToBusinessOwner #MarketingStrategy #BusinessMindset  @PodMatch_com ​

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Know Your Worth and Then Build It, with Jeremy Shapiro

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This episode was published on May 27, 2026.

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It is a common story for any entrepreneur: we get an idea, we work it into a product for our perfect client, and then wait...then wait a little more, and then we sit back and wonder what just happened. If you've hit a plateau in your business and...

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