Knowing if Your Marketing is Working

Text us your opinion or questionsWelcome back to Mastering Business Basics. In the last few weeks, we've talked about how to build a solid foundation under your business. And 📍 on top of that, of course, you build the structure of your business, your employees, your services, whatever it is that you are into. But at some point, you have to do a little marketing. And marketing can become a tricky business because how do you know if it's working or not? Well, we have a guest today that would like to talk to you about that subject, and it's called analytics, how to determine if your marketing is working or not. Her name is 📍 Philippa Gamse, and she's clocked over twenty-five years in digital marketing strategy and analytics. She's consulted with nearly five hundred clients and worked with websites that have cumulatively generated hundreds of millions of dollars. Owners and marketing executives hire 📍 Philippa to find new insights into their web analytics that will help grow their business and cut wasteful spending because many are missing those hidden gems.Learn what You may be missing.  You will find Philippa's book , Website Wealth, at: https://books2read.com/u/4jjAol Support the showTo learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.comTo get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books