Knowing the revenue value of your clients

While a proposal is an important part of any sales negotiation, there are three things that you must know before presenting options to your client. In this episode of Killer Media Sales hosts Alex Whitlock and Russell Stephenson reveal these three key factors, and unpack the importance of knowing how much revenue your client is likely to bring in. They explain the trap that you can fall into where a proposal can instead be a roadblock in your negotiation, why knowing your competition in the market is so important, and why the word 'budget' doesn't necessarily represent a client's spending limit.