Knowing When to Fold: A Transatlantic Marketing Lesson

Andrew Bloch shares the challenging story of opening Frank PR's New York office after successful expansion to Manchester, Glasgow, and Sydney. What started as a promising venture with moderate success ultimately became a significant business lesson about knowing when to walk away.• American business culture proved vastly different despite sharing the same language• US clients expected much larger account teams - one "small boutique agency" had 35 people on a single account• American executives would readily agree to meetings but rarely convert to business• US candidates interviewed exceptionally well regardless of actual skills or experience• Frank's disruptive UK approach didn't resonate with the more conservative US PR market• The New York office became a drain on the London headquarters despite being marginally profitable• Making the tough decision to close the office was painful but necessary• Sometimes acknowledging failure and moving on is the strongest business decisionSend us Fan MailStruggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube