Knowing Your Competition in The Personal Branding Process
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Summary
Personal Branding matters now, more than ever, in today’s competitive job market. If you are a true warrior, competition doesn’t scare you it makes you better… and that is what we shall be discussing in this episode of The Personal Branding Podcast with Olive Gachara. Just like you would do for any company or business, it is important to do a Personal Brand Competitive Analysis that will help you understand not only who your competitors are, but also what you are competing for. Remember, one of the most critical steps in the Personal Branding Process is understanding your strengths / attributes / unique selling points so that you can maximise on these to stand out – head and shoulders – above your competition. #PersonalBranding #ThePersonalBrandingPodcast #PersonalBrandingWithOliveGachara
First published
12/22/2023
Genres
Duration
16 minutes
Parent Podcast
The Personal Branding Podcast with Olive Gachara
View PodcastSimilar Episodes
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The Personal Branding Podcast - An Introduction
09/25/2023
Welcome to the Personal Branding Podcast by Olive Gachara. This episode is a brief introduction on what Personal Branding is and what to expect from the Personal Branding podcast over the weeks. Look out for new episodes dropping every week, and if there is something specific you would like me to touch on, feel free to mention it in the comments section, or drop me a note on brand@iwo.co.ke.
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Reviewing Your Personal Brand Equity
11/22/2023
If you don’t know where you’ve come from, you cannot know where you are going. The purpose of personal branding is to increase your personal brand equity, and the only way to effectively increase your Brand Equity is by knowing where you stand. In this episode of The Personal Branding Podcast with Olive Gachara, we help you do just that – review your Personal Brand Equity – so that you can have a clear understanding of how you are doing so far. So, get out a paper and a pen, and let’s get analysing! #PersonalBranding #PersonalBrandEquity #ThePersonalBrandingPodcast #PersonalBrandingWithOliveGachara
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Reputation Management vs. Personal Branding
12/26/2023
The reputation of 1,000 years can be destroyed by the conduct of one hour. In this episode of The Personal Branding Podcast with Olive Gachara, we discuss the importance of Reputation Management in the Personal Branding Process. Personal Branding is in your control, while Reputation Management is about perception and is out of your control. We unpack the difference between proactive and reactive reputation management. Discuss how to build a lasting credible Personal Brand and touch on crisis management with a focus on how to manage a situation where your Personal Brand’s Reputation is on the line. Ultimately, remember to be more concerned about character than reputation. Character is what you are, reputation is what people think you are. #PersonalBranding #ReputationManagement #ThePersonalBrandingPodacst #PersonalBrandingWithOliveGachara
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Knowing Your Competition in The Personal Branding Process
12/22/2023
Personal Branding matters now, more than ever, in today’s competitive job market. If you are a true warrior, competition doesn’t scare you it makes you better… and that is what we shall be discussing in this episode of The Personal Branding Podcast with Olive Gachara. Just like you would do for any company or business, it is important to do a Personal Brand Competitive Analysis that will help you understand not only who your competitors are, but also what you are competing for. Remember, one of the most critical steps in the Personal Branding Process is understanding your strengths / attributes / unique selling points so that you can maximise on these to stand out – head and shoulders – above your competition. #PersonalBranding #ThePersonalBrandingPodcast #PersonalBrandingWithOliveGachara
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