Knowing your market, managing self doubt, and showing up authentically with Erica Marchand from Bear+Fox Apparel

This week's episode is SUCH a good one because I'm chatting with my friend Erica from Bear+Fox Apparel. As soon as I hit record on this one, Erica and I basically just started chatting, so you guys get to hear our recorded conversation. Just in case you have kiddos around, I wanted to let you guys know that there's lots of swearing in this episode Here's what we talk about: - The cringey business moments that we all have when we're starting out - Why it's so important to attract your people and repel those who aren't - How we manage self doubt every day as an entrepreneur - Why Erica decided to write a book (and what it was like writing it) - What led her to start a podcast - How to be more authentic and transparent with your audience - Why working hard in your business isn't what leads to burnout Connect with Erica: https://www.instagram.com/bearandfoxapparel.ca/ https://bearandfoxapparel.ca/ Drinks With Podcast: https://open.spotify.com/show/1zVkvHc4bc1fE181T8aOZ9 Connect with Nicole: https://www.instagram.com/itsnicolehaney/ https://www.nicolehaney.com/