Knowledge@ASB: E-tail Evolution

The e-tail market experienced outstanding growth as the economic downturn – and related media coverage – drove people online looking for bargains. Now signs of stability are showing in Internet markets. And the next few years will be critical for sorting out the real players in the e-tail space, leaving traditional bricks and mortar retailers potentially lagging further behind. But established e-tailers should also brace for unsettling times as big brand retailers surge into online territory.