Knowledge@ASB: What Boomers Want

Baby boomers may be used to getting what they want, but to meet their expectations – and the needs of Australia’s inexorably ageing population generally – a new model for aged care is required. With some industry players struggling to cover costs, tight regulation may need to be loosened to provide more appeal for investors. Wealthy boomers will also have to pay more for ultra-upmarket aged care facilities. And a new breed of service providers is catering to the generation that sung to the refrain, “Hope I die before I get old”.