EPISODE · Dec 19, 2019 · 2 MIN
Known Value Items, Drivers of Price Image
from Engage3: Trends in Retail Technology · host Marielle Fong
Traditionally, retailers will evaluate their KVIs once a year, but the market is changing faster today than it’s ever changed before, requiring more dynamic KVIs. In this episode, Tim explains why the analysis needs to come down to the store and shopper levels, with items coming in and out of the KVI lists.
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