Kobel & Co.’s radical take on the client questionnaire

from Trade Tales · host Business of Home

Elizabeth Bennett and Mallory Robins found their better business half in each other—one favoring function, and the other taking the lead on form. In this episode, they share why they no longer use a client questionnaire, how they maintain a single brand voice at every touchpoint, and why a willingness to go all-in is their new criteria for incoming projects. LINKSJess EbertKaitlin PetersenBusiness of Home

Episode metadata supplied by the publisher feed · Published Apr 8, 2026

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Elizabeth Bennett and Mallory Robins of Kansas City, Missouri–based firm Kobel & Co. share why they no longer use a client questionnaire, how they maintain a single brand voice at every touchpoint, and why a willingness to go all-in is their new criteria for incoming projects.

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Kobel & Co.’s radical take on the client questionnaire

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