KODAK – Brought to you by Fear

Send us Fan Mail"A Case Study in Fear" uncovers how Kodak became a casualty of its own success. Host Taras Wayner explores how the photography giant went from democratizing photography to filing for bankruptcy, all because of one powerful emotion: fear. Discover how Kodak's executives buried their own revolutionary invention (the digital camera), denied the digital revolution, and clung to their film business until it was too late. This episode reveals how fear transformed a $31 billion innovation powerhouse into a cautionary tale of corporate collapse. From "Kodak moments" to missed opportunities, learn how fear can make smart leaders make catastrophically bad decisions—and how you can avoid the same fate.Note: This episode features insights from former Kodak executives and the story of Steve Sasson, the inventor of the first digital camera, whose groundbreaking innovation was told to "go away" by his own company.