Kodak's Digital Camera Failure_ A Business Case Study.

Kodak pioneered the digital camera in 1975 but failed to embrace its own innovation, fearing disruption to its film business. As Sony, Canon, and Nikon capitalized on the digital revolution, Kodak clung to outdated strategies, underestimating consumer behavior shifts. The rise of smartphones with cameras accelerated its decline, leading to bankruptcy. This episode explores Kodak’s missed opportunities, market miscalculations, and strategic failures, offering key lessons on adaptability, innovation, and disruption in a rapidly evolving industry.