EPISODE · Jun 14, 2025 · 53 MIN
Kofi Fosu on Learning What School Didn’t Teach
from Colours of Social Media · host Enoch "RobotBoy" Appiah Jr.
In this episode of Colours of Social Media, Kofi Fosu ( @kayohefayeYT ) - founder of @hyperactive_gh —opens up about his journey through Ghana’s evolving digital landscape. From starting his own agency to learning on the go, Kofi shares the real lessons that aren’t taught in school.Timestamps00:00 Introduction 02:14 Who is Kofi Fosu10:02 How has the Digital Marketing Scene evolved15:02 Trends that are trending in Ghana18:05 Why Enoch opened up to call for more guests18:35 What School Didn't Teach Kofi21:17 Memorable Campaigns run by hyperActive26:45 Mistakes, Mistakes and Mistakes29:01 Skills needed for Digital Marketing noobs38:34 How to Up your Personal Brand to get more opportunities41:48 What's the Future of Digital Marketing in Ghana46:05 Kofi's Current Exploration49:38 Advice Kofi wished he had received before starting hyperActive Digital51:51 Thank yous
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Kofi Fosu on Learning What School Didn’t Teach
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