Kofi Fosu on Learning What School Didn’t Teach

In this episode of Colours of Social Media, Kofi Fosu ( ⁨@kayohefayeYT⁩  ) —founder of  ⁨@hyperactive_gh⁩  —opens up about his journey through Ghana’s evolving digital landscape. From starting his own agency to learning on the go, Kofi shares the real lessons that aren’t taught in school.🎙️ We talk about:- Building a career without formal training- Misconceptions about the Ghanaian audience- The value of experience in marketingIf you're navigating the world of digital marketing in Africa, this is one conversation you don’t want to miss.Important LinksSupport the Podcast: https://buymeacoffee.com/iamrobotboyFollow Kofi on X : https://x.com/_kayohefayeInstagram: https://instagram.com/kayohefayeAll about Riot Radio: https://www.instagram.com/_riotradio/HyperActive on YouTube:  ⁨@hyperactive_gh⁩  Kofi Fosu on YouTube:  ⁨@kayohefayeYT⁩  HyperActive on X: https://x.com/hyperactive_ghChapters00:00 Introduction 02:14 Who is Kofi Fosu10:02 How has the Digital Marketing Scene evolved15:02 Trends that are trending in Ghana18:05 Why Enoch opened up to call for more Guest18:35 What School Didn't Teach Kofi21:17 Memorable Campaigns run by hyperActive26:45 Mistakes, Mistakes and Mistakes29:01 Skills need for Digital Marketing noobs38:34 How to Up your Personal Brand in order to get more opportunities41:48 What's the Future of Digital Marketing in Ghana46:05 Kofi's Current Exploration49:38 Advice Kofi wished he had received before starting hyperActive Digital51:51 Thank yous