Kole Mathison On Becoming HOKA's First NIL Athlete & Making His Second US Team

Fresh off of qualifying for the World XC Championships, Kole Mathison returns to the podcast! Kole placed second in the men's U20 8k final in 24:18.4 at the USATF Cross Country Championships at Pole Green Park in Mechanicsville, Va.  Last year, Kole helped team USA capture bronze at the World Athletics U20 Cross Country Championships in Bathurst, New South Wales, Australia, by placing 25th individually.  Kole also recently signed an NIL with HOKA and became their first NIL athlete.  In high school, Kole was absolutely dominant, winning the 2022 Foot Locker National Championships, winning 4 individual state titles in Indiana, and leading his team to two more, and being a 2xstate Gatorade POY.  Kole currently attends the University of Colorado Boulder, where he's a freshman.  In today's conversation, Kole recaps his performance at the USATF XC Championships, coming back from his first real injury of his career, recent lessons learned, signing an NIL with HOKA, and his ambitions for the coming months. Anytime Kole comes on the podcast, it's a banger!  Tap into the Kole Mathison Special.  You can listen wherever you find your podcasts by searching, "The Running Effect Podcast." If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! I would also appreciate it if you share it with your friend who you think will benefit from it.  The podcast graphic was done by the talented: Xavier Gallo. S H O W N O T E S -My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠⁠⁠⁠⁠  -2Before: Code: "THERUNNINGEFFECT30" for 30% off: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://2before.com/⁠⁠⁠⁠⁠⁠⁠⁠ -PILLIAR PERFORMANCE (CODE "DOMINIC" FOR 15% OFF): ⁠⁠https://thefeed.com/collections/pillar-performance⁠