Kommunikationscontrolling: „Die Herausforderung besteht darin, es ganzheitlich zu machen“

In der aktuellen Podcast-Folge spricht Christiane Schulz mit Stefanie Weigl, Director Strategy and Planning bei der PR Agentur consense communications, über Kommunikationscontrolling. Im Gespräch erklärt Stefanie Weigl, was genau Kommunikationscontrolling umfasst und warum es dabei um weitaus mehr als um KPIs und Messungen geht.

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This episode is 25 minutes long.

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This episode was published on June 10, 2020.

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