Komplementäre Innovationsansätze: Technology Push UND Market Pull am Beispiel der Lapp Group

from INNOpulse - INNOVATORS! Not Innovation. · host Dr. Martin Allmendinger

In dieser Episode sprechen Dr. Martin Allmendinger, Dr. Susanne Grichel und Dr. Patrick Olivan über die Innovationsfähigkeiten von Lapp, einem Familienunternehmen, das sich auf die Entwicklung und Produktion von Kabeln spezialisiert hat. Sie diskutieren über die verschiedenen Innovationsstrategien Technology Push und Market Pull und wie sie in Einklang gebracht werden können. Sie erörtern das Konzept der „Armee der Freiwilligen“, das Portfolio-Management und die Notwendigkeit, mehrere Optionen in Betracht zu ziehen.

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This episode is 51 minutes long.

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This episode was published on December 15, 2022.

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