KonversiO-Optimistit: Finnkinon leffapeli - Viihdettä ja vaikuttavaa markkinointia

Onko sinun mielestäsi markkinointi muuttunut vaikeaselkoisemmaksi data ja teknologia mössöksi? Ei hätää IAB on rientänyt apuun ja toimii tulkkina, jotta kaikki pysyvät kärryillä. Miten pelillisyys ja markkinointi kohtaavat elokuvateattereissa? Tässä jaksossa meillä on Pasin kanssa studiossa Finnkinon leffapelin kehittäjä Mikkel Hagedorn Cinematazticilta ja Mika Wikström Finnkinolta. Jaksossa puhutaan Leffapelin kehittäjän Mikkelin kanssa pelin synnystä ja sen merkityksestä markkinoinnin työkaluna. Miten peli yhdistää viihteen ja mainonnan, ja miksi se toimii niin hyvin elokuvateattereiden kontekstissa? Kuulet, miten tämä peli syntyi, ja kuinka se on muuttanut tapaa, jolla elokuvien markkinointia tehdään.Tämä jakso tarjoaa mielenkiintoisen kurkistuksen markkinoinnin innovaatioihin!

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This episode was published on October 10, 2024.

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