KOREAN SKINCARE SECRETS: Why India’s Gen Z Is Obsessed | Vidit Jain (Co-Founder, Kindlife.in)

Why is India’s Gen Z suddenly obsessed with Korea?From K-beauty to content, culture to commerce - something massive is shifting.In this episode of Project Life with Simply Pankaj, we sit down with Vidit Jain (Co-Founder, Kindlife.in), to break down how Korean culture, content, and consumer behavior are influencing India’s next generation and what it means for brands, founders, and creators.This isn’t just about trends.This is about the future of business in India.We talk about:Why Gen Z doesn’t buy like previous generationsThe rise of K-beauty & Korean consumer culture in IndiaHow content is driving commerceWhy brand loyalty is dyingThe shift from e-commerce to quick commerceWhat founders must understand about the new Indian consumerHow Korea built a global cultural + business playbookIf you’re a founder, marketer, creator, or operator, this episode will completely change how you think about growth.Because the truth is simple:The old playbook doesn’t work anymore.Watch till the end and tell us:What’s one insight that changed your perspective?