KORRES: The Most Iconic Greek Beauty Brand with Co-Founder and Chief Innovation Officer Lena Korres

With a background in Chemical Engineering and a love for Greece, Lena Korres co-founded KORRES. The skincare brand leverages Greece's unique plants and herbs to create the most effective natural products possible. KORRES has also focused on sustainability initiatives from day one by owning every step of the product life cycle.In today's episode, Lena explains Greece's biodiversity and what makes it so unique.Lena also discusses:The importance of omni-channel marketing and the success KORRES has had with expanding into hotelsHow the brand communicates its messaging to various marketsThe most challenging part of building the business over the last 26 yearsHow she manages her time and scheduleYou'll also hear Lena's skincare advice to her younger self and what's next for KORRES.Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.comThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co