Kosas' Sheena Yaitanes on why clean makeup accelerated during the pandemic

The age of ongoing confinement seems tailor-made for the industry's clean beauty segment. "We couldn't be in a more timely position in terms of what we've been pushing for as a brand," said Kosas founder Sheena Yaitanes on this week's episode of the Glossy Beauty Podcast. Kosas launched in 2015 with lipstick before moving on to a full clean color assortment. It recently flexed its personal care muscle by debuting deodorant. The company closed a series B in January, on the tail of revenue in the $50 million to $60 million range in 2019. It's expected to triple that business, according to previous reporting by Glossy. "I have long believed that the look of beauty was changing. I have long felt alienated from the beauty conversation when you're talking about a makeup routine that requires 15 products or an hour and a half. And I'm a makeup lover, so I know I'm not alone," Yaitanes said.