Kraft Licenses Coffee Brands for use in Green Mountain's Keurig

The recent deal between Kraft and Green Mountain gives liscensing rights to distribute Kraft's brand of products in pod form for use in the Keurig machine. Kraft's brands are a large gain for Green Mountain, who's main strategy is to obtain these agreements from all large coffee players. Kraft's Maxwell House brand is the second largest coffee brand in the US, and given the success of Starbucks and Folger's pods, Kraft's larger-known brands are expected to perform well. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.