Kraft to Remove Artificial Colors and Preservatives from Macaroni and Cheese Product

The new recipe will go into effect in January 2016 with color being supplied by natural extracts from paprika, annatto and turmeric. This change is indicative of a larger trend in packaged food in the US toward natural flavours and fewer additives.  Listen to the podcast for complete insights. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.