Kriminalistik & Zielgruppen-Analyse: Was die Kommunikation aus fremden Branchen lernen kann

Kriminalistik und Kommunikation - zwei verschiedene Welten? Im Kommunikationscafé spricht Christiane Schulz mit Prof. Dr. Stefan Hencke, CEO und Inhaber der Convensis Group, darüber, was aus der Kriminalistik gelernt werden kann und wie Motivwelten und Empathie die datengetriebenen Verfahren der klassischen Zielgruppen-Analyse erweitern können.

Episode metadata supplied by the publisher feed · Published Jan 13, 2021

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Kriminalistik & Zielgruppen-Analyse: Was die Kommunikation aus fremden Branchen lernen kann

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