Kristen Grimm of Spitfire Strategies Takes on the Trust Challenge

Societies can’t thrive without sufficient levels of trust – trust in our elected officials, in our major institutions, the value of the dollar bill in our wallet, and even in our belief that our fellow motorists will abide by the traffic laws when we enter an intersection. You know where this is going, don’t you? We have a trust problem that threatens every organization in our country. Kristen Grimm and her colleagues Claire De Leon, Michael Crawford, and Diana Chun at Spitfire Strategies have created a resource called Replenishing Trust: Civil Society’s Guide to Reversing the Trust Deficit™ that is designed to help organizations build trust at a time when it has never been more necessary. Kristen speaks with Eric about why this matters, and more importantly, how to do it. This is another great resource from one of our field’s true visionaries.