Kristen Sweeney: Turning a Freelance Gig into a Thought Leadership Powerhouse

In the latest episode of Go To Market with Dr. Amy Cook, Kristen Sweeney, CEO, Every Little Word, shares how her background as a trained musical theater actor evolved into a thriving career in marketing and communications. What started as a freelance side gig soon became the economic engine of her professional life, which helped Kristen launch a business built on the power of expert-led content and thought leadership. In this episode of Go To Market with Dr. Amy Cook, Kristen offers a refreshing perspective on what thought leadership really means, how it differs from personal branding, why it requires more than just "posting on LinkedIn," and how companies can harness the expertise within their teams to create content that truly resonates.  From her early days juggling multiple jobs in New York City to building a team and scaling her agency, Kristen's journey is filled with lessons on consistency, focus, and the courage to bet on yourself. Whether you're an aspiring thought leader, a marketing strategist, or simply someone who wants to sharpen your message, Kristen's insights will inspire you to rethink your content approach and lead with substance.  Tune in to hear how Kristen is redefining expert-led storytelling and why sometimes the most unconventional paths lead to the most impactful work.