Kristi Flores with Accruent

Industrial Talk is onsite at Accruent Insights and talking to Kristi Flores, CMO at Accruent about "It’s all about listening and solving today’s customer’s challenges". Scott MacKenzie hosts an industrial talk podcast episode featuring Christie Flores, head of marketing and SVP of partner programs at Accruent. Christie discusses the importance of customer engagement and collaboration at the Accruent Insights 2024 conference in San Antonio, highlighting the event's significance for the company and its 500 attendees. She emphasizes the company's focus on innovation, user-friendly products, and cloud-first strategy. Christie also mentions the integration of AI and machine learning, supported by Ford of, to enhance business operations across various departments. The conversation underscores the value of community, networking, and continuous improvement in technology. Action Items [ ] Connect with Kristi Flores, SVP of Marketing and Partner Programs at Accruent, on LinkedIn or through the company website to discuss Accruent's solutions and how they can help your business. [ ] Explore how Accruent is leveraging AI and cloud technology to enhance their products and services, and understand how these capabilities can benefit your organization. [ ] Participate in Accruent's future user conferences and events to stay engaged with the company's product roadmap, provide feedback, and collaborate with other customers. Outline Accruent Insights 2024 Overview Scott MacKenzie introduces the podcast and welcomes listeners, emphasizing the importance of industrial professionals and their contributions. Scott mentions the current event, Accruent Insights 2024, held in San Antonio, Texas, highlighting its significance and the company's impact. Kristi Flores, the head of marketing and SVP of partner programs, joins the conversation, expressing her excitement about the event. Scott and Kristi discuss the venue's suitability for bringing people together, contrasting it with last year's venue at the Gaylord. Kristi Flores' Role and Event Importance Kristi introduces herself, detailing her responsibilities as the head of marketing and SVP of partner programs. Scott inquires about how Christie and her team distill the insights from the event into actionable items for customers. Kristi explains the various ways information is gathered, including one-on-one meetings and larger conferences, emphasizing the value of customer feedback. Kristi shares an example of a meeting where customer ideas sparked significant breakthroughs, highlighting the power of collaboration. Roadmaps and Innovation Scott asks about the roadmaps for each platform and solution, seeking clarification on how they are communicated to customers. Kristi describes the holistic vision for the company, focusing on connected ecosystems and efficient workflows. She provides examples of how products like Red Eye Maintenance are integrated to enhance customer experience. Kristi emphasizes the company's commitment to innovation, mentioning disruptive technologies like current space intelligence. User Experience and Cloud Strategy Scott and Kristi discuss the importance of user experience, aiming for intuitive interfaces that minimize clicks and provide immediate insights. Kristi highlights the company's focus on making products user-friendly and predictive, enhancing customer efficiency. Scott inquires about the company's transition to a cloud-first strategy, and Kristi confirms the shift, citing security and innovation as key drivers. Kristi explains the benefits of cloud-based updates, including continuous delivery and reduced downtime for customers. Customer Feedback and Collaboration Scott asks if the company looks back at customer feedback to implement requested features, and Kristi confirms that it is a gratifying process. Kristi emphasizes the value of community and networking at the event, where customers share tips and ideas to help each other. Scott and Kristi discuss the importance of collaboration and the willingness to talk, given the rapid pace of technological change. Kristi shares an example of a collaborative dinner with customers, highlighting the generosity and support within the community. AI and Innovation with Fortive Scott inquires about the company's relationship with Fortive and how AI is being integrated into their solutions. Kristi explains the various ways they collaborate with Fortive, including access to a team of data scientists and digital marketing support. She describes a recent hackathon focused on AI, where teams pitched ideas to accelerate business goals and challenges. Kristi emphasizes the importance of making AI approachable and providing space for teams to think big and share ideas. AI Impact and Prioritization Scott asks how the company prioritizes AI and its impact on business, seeking examples of deployed AI solutions. Kristi explains that AI is used to address business priorities, aiming to enhance efficiency, creativity, and productivity. She provides examples of AI use across different departments, including product engineering, legal, and marketing. Kristi highlights the importance of using AI as an accelerant and enabler, driving faster and better solutions. Connecting with Kristi Flores Scott asks how listeners can connect with Kristi if they want to be part of the company's solutions or have needs they want to discuss. Kristi suggests connecting via LinkedIn or finding her information on the company's website. Scott reiterates the importance of collaboration, innovation, and education, encouraging listeners to reach out and have conversations. Scott wraps up the podcast, emphasizing the value of technology and solutions provided by companies like Accruent, and invites listeners to stay tuned for more conversations. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! KRISTI FLORES' CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/kristiflores/ Company LinkedIn: https://www.linkedin.com/company/accruent/ Company Website: https://www.accruent.com/ PODCAST VIDEO: https://youtu.be/ch_JLZ7FcVw THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License...