Kristin Agnelli, CMO of ESO: Building a Career Between Sales and Story

Kristin Agnelli, Chief Marketing Officer and SVP of Communications at ESO, joins CMO Journeys to discuss her path from sales development and demand generation into broader marketing leadership. Her perspective is especially valuable for marketers and agency leaders because she has built her career at the intersection of revenue, brand, product marketing, and customer storytelling.What the Conversation Covers• Kristin’s early path from pre-law ambitions to marketing leadership, including the internship experience that changed her direction.• How her background in sales development, demand generation, field marketing, and revenue alignment shaped the way she leads marketing today.• Why product marketing, brand, and customer storytelling need to work together to create a strong foundation for growth.• How ESO is building a clearer company-level story around emergency response, healthcare technology, data, and better outcomes.• Kristin’s approach to agency partnerships, including where outside expertise helps most and how agencies can show they truly understand a complex business.Guest BioKristin Agnelli is Chief Marketing Officer and SVP of Communications at ESO, a healthcare and emergency response technology company serving EMS, fire departments, hospitals, and government agencies. She leads marketing and communications for the company, with a focus on brand clarity, category education, customer storytelling, and go-to-market alignment. Her career includes leadership across sales development, demand generation, field marketing, product marketing, and broader revenue-focused marketing roles.About the PodcastCMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.