Kristin Shea - The Six Pillars of Neuromarketing: How to Leverage Brain Science for Business Success

from Standard Deviations with Dr. Daniel Crosby · host Dr. Daniel Crosby, Kristin Shea

Tune in to hear: - What exactly is Neuromarketing and what makes it so powerful? - There are more brands and advertisements vying for our attention every year. How does Nueromarketing fit into this picture and help brands really stand out? - What are the six pillars of Neuromarketing that Kristin eventually settled on and where did she source these ideas from? - Why is making marketing highly personal so important and what might a concrete example of this look like within financial services? - What does it mean to make your marketing “contrastible” and what is a practical example of this? - How do those in knowledge fields take their somewhat ethereal offerings and make them more tangible? - Does being memorable necessarily mean that you will alienate some people? - How can we make our brand visually stand out above and beyond our graphic design and branding? - When creating emotional ad content, do we have to be sure that it speaks to who the company/brand really is? Does this ever backfire? Compliance Code: 3110-OAS-12/15/2021

Episode metadata supplied by the publisher feed · Published Dec 17, 2021

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This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Kristin Shea. Kristin Shea, RICP is an award-winning advocate and prominent voice in the financial services industry. She typically works with the top 1% of independent financial advisors who want to create scale and more freedom in their life via her role as a business coach at Triad Partners. Kristin is known for helping financial advisors become better CEO’s, her expertise in marketing – especially digital marketing –, and for challenging the status quo. Her first book, The Truth About Digital Marketing for Financial Advisors, is scheduled to publish in 2022. To connect and learn more, look her up on LinkedIn, or on Instagram @workwithkristin. To get notified when the book goes live, head to: www.truthaboutdigitalmarketing.com

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Kristin Shea - The Six Pillars of Neuromarketing: How to Leverage Brain Science for Business Success

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This episode was published on December 17, 2021.

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