Kristin Wozniak | Too Much Data & Not Enough Thinking - Are You Following Goodhart's Law?

A CMO Confidential Interview with Kristin Wozniak, Chief Growth Officer and Data Officer at Cosmo5, formerly SVP Analytics and Strategy at Cossette Media. Kristin discusses why she believes many leaders have developed an unhealthy obsession with data, how "the need for certainty" stifles innovation, and Goodhart's law, which states "when a measure becomes a target, it's no longer a good measure." Key topics include:- The risk of constantly wanting more data and dashboards- The need for "buddy metrics"- Why you should link KPI's, compensation, and business results- The concepts of "AI Brain Fry" and "Hiding Behind the Data"Chapters 🕚1:23 - Unhealthy Data Obsession Among Leaders5:23 - Symptoms of Data Overload8:38 - Managing Data and Innovation Blockers14:32 - Understanding Goodhart's Law in Marketing16:15 - Gaming Metrics and Personal Incentives19:42 - Challenges with Retention Metrics23:33 - Strategies for Data-Obsessed Companies28:46 - Team-Based Metrics for 202730:43 - The Data Disconnect StoryTune in to hear a great cobra example and a story on tortoise and turtle research. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.