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Sep 11, 2026 24 min

Kristy Laue

from Conversations with COJO Hosted by sdsucojo

Student host Lydia Hill talks with COJO alum Kristy Laue, the former Chief Creative Officer at the marketing, advertising and branding agency Lawrence & Schiller, and current Associate Professor of Practice in Advertising, about her 20 year journey back to SDSU.

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Kristy Laue

0:00 24:03

Chapters

  1. 0:15 Intro and Career Path
  2. 1:35 Job Shadowing Insights
  3. 4:34 Advertising Then and Now
  4. 5:57 AI and Human Creativity
  5. 7:50 Communication Skills Matter
  6. 9:10 Why Advertising Is Growing
  7. 10:29 Finding Creative Inspiration
  8. 11:50 Choosing Campaigns Wisely
  9. 13:11 A Memorable Medical Campaign
  10. 14:58 Behind the Documentary Shoot
  11. 15:38 Exploring Other Roles
  12. 16:23 Biggest Career Transition
  13. 17:11 Learning to Teach
  14. 19:03 Learn, Earn, Return
  15. 21:16 Advice for New Graduates
  16. 22:57 Make Good Things

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How long is this episode of Conversations with COJO?

This episode is 24 minutes long.

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This episode was published on September 11, 2026.

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