Kruidvat's Nature Impact Score: Duurzaamheid of Marketingtruc? - #031

from De Marketing Bril · host Gijs van der Spek en Alex de Winter

.Kruidvat lanceert de Nature Impact Score.Een duurzaamheidsscore gebaseerd op drie pijlers: milieu, circulariteit en productievoetafdruk.Met als doel transparantie in de maakindustrie.Zodat iedere klant straks direct ziet wat de impact is van wat hij koopt.Maar de score staat alleen op de huismerken van Kruidvat — waardoor een eerlijke vergelijking met de A-merken in het schap ontbreekt.Slaat Kruidvat hiermee een nieuwe richting in, of is dit een vorm van greenwashing?Welkom bij De Marketing Bril.

Episode metadata supplied by the publisher feed · Published Apr 20, 2026

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Kruidvat's Nature Impact Score: Duurzaamheid of Marketingtruc? - #031

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