快時尚OUT！200年英國鞋王怎麼讓Z世代也買單？➡️ EP.205 Clarks臺灣區代理展路企業副總經理王馥蕙Petty

from Jason好好聊 · host 楊佳燊Jason

來賓：Clarks臺灣區代理展路企業副總經理王馥蕙Petty 展路副總經理王馥蕙Petty負責Clarks臺灣區的品牌代理，推動了 Clarks 的品牌年輕化與數位轉型，帶領品牌與時俱進。對 Petty 來說，品牌的核心在於「人」──無論是團隊協作、內部溝通，還是消費者的回饋與故事，都是品牌向前的關鍵力量。Petty認為「一雙好鞋，不只是舒適的代名詞，更是品牌價值的延伸。」在這集，Petty將深入探討她在鞋履產業的經營經驗與品牌策略，她也分享了 Clarks 在永續經營上的實踐，包括環保材料的使用與長期發展的思維。 _ 本集重點： ☑️ 最擅長將品牌落地的人是他！ ☑️ 副總的工作80%都在「說服」？ ☑️ 數據分析讓200年老牌Clarks回春？ ☑️ 線上線下的整合關鍵在「人」？ ☑️ 舒適好穿是品牌DNA！200年來堅持手工縫製 ☑️ 好穿的鞋子騙不了人！副總東京走六天親身體驗 ☑️ 與時裝跨界合作！重新打入Z世代的市場 ☑️ 保有品牌風格才有企業永續經營的關鍵【本節目由傑思愛德威製播】 ✔✔聯絡我們 ➠ [email protected] ✔傑思‧愛德威官網➠ https://js-adways.com.tw ✔傑思‧愛德威粉絲團➠ https://facebook.com/jsadways -- Hosting provided by SoundOn

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快時尚OUT！200年英國鞋王怎麼讓Z世代也買單？➡️ EP.205 Clarks臺灣區代理展路企業副總經理王馥蕙Petty

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