EPISODE · Oct 4, 2023 · 2 MIN
快消巨头为何沦落？
from 伊人耳朵SPA/一分钟耳朵SPA
感谢友邻优课！美国快时尚公司Forever 21申请破产重整，将停止欧亚地区的运营，关闭约350家门店。从一家服装小店起家，该品牌凭借低价、上新快等特点，迅速扩张为家喻户晓的美国零售巨头。Forever 21的崛起与溃败背后，有怎样的商业模式？快消品牌还有哪些潜在危机？
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快消巨头为何沦落？
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This episode was published on October 4, 2023.
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