Kuli Kuli: Turning a Superfood into a Mainstream Category

from The Brand Study · host Conrad Byron

Lisa Curtis is the founder and CEO of Kuli Kuli. What started as a Peace Corps project quickly evolved into one of the leading superfood brands in the market, driven by a commitment to economic empowerment and sustainability.We discuss how Kuli Kuli introduced moringa to mainstream consumers, built a global supply chain from the ground up, and navigated the challenges of scaling a mission-driven brand in the competitive CPG landscape.

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This episode was published on May 7, 2025.

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