Kundenmanagement: Fans gewinnen

from managerSeminare - Das Weiterbildungsmagazin · host managerSeminare

Unternehmen brauchen keine Kunden – sie brauchen Fans. Denn wo Produkte austauschbar geworden sind, wechseln Kunden sprunghaft den Anbieter. Echte Fans aber bleiben. Fans sind treu. Die Frage im Kundenservice ist also nicht mehr: Wie erreichen wir Kundenzufriedenheit? Sondern: Wie begeistern wir Kunden?

Episode metadata supplied by the publisher feed · Published Aug 21, 2015

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Kundenmanagement: Fans gewinnen

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This episode was published on August 21, 2015.

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