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Kundenumfragen: Nutzen oder Irreführung? episode artwork

EPISODE · Dec 22, 2025 · 18 MIN

Kundenumfragen: Nutzen oder Irreführung?

from Marketing Shortcast · host Kenny Schubert & Max Dormann

In dieser Episode diskutieren Kenny Schubert und Max die Bedeutung des ROAS im Marketing, die Rolle von Kundenumfragen und die Komplexität der Kundenakquise. Sie betonen die Wichtigkeit von Daten und Messungen, um den Erfolg von Marketingmaßnahmen zu bewerten. Zudem wird die Realität des digitalen Marketings thematisiert und der Widerstand vieler Unternehmen gegen moderne Marketingstrategien. Abschließend wird die Notwendigkeit des Wachstums und des aktiven Krisenmanagements in Unternehmen hervorgehoben.Chapters00:00 Einführung in den ROAS und Kundenumfragen00:07 Die Bedeutung von Touchpoints im Marketing02:57 Die Rolle von Empfehlungen und deren Wahrnehmung05:56 Die Notwendigkeit von Daten und Messungen09:01 Die Herausforderungen im Marketing und die Realität11:54 Krisenzeiten und Unternehmenswachstum

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Kundenumfragen: Nutzen oder Irreführung?

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This episode was published on December 22, 2025.

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