Kurt Metzger on breathing new life into a 70 year old brand

When you think of an old 1950’s diner, a lot comes to mind but probably not massive growth and a prolific delivery business. Kurt Metzger sits at the helm of Norma’s Cafe, a 70 year old Texas diner, which is having a moment right now. Kurt was charged with bringing this heritage brand to an entirely new generation and, in doing so, has redefined what it means to be a legacy brand in 2024. Today we sit down to discuss what it takes to reach a new audience and how you can redefine a brand for the modern age without sacrificing its soul.  For more information on Norma’s Cafe, visit https://www.normascafe.com/. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars