Kurt Ranka on Smarter Pricing Strategies Amid Shifting In...

What this episode covers

On this episode of Mission Matters, Adam Torres interviews Kurt Ranka, Managing Principal at Ducker Carlisle. Kurt explains how OEMs and manufacturers can rethink pricing amidst cooling inflation by moving away from cost-plus models toward value-based strategies that better reflect product value, services, and customer perception. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Frequently Asked Questions

How long is this episode of Mission Matters Business Podcast with Adam Torres?

This episode is 15 minutes long.

When was this Mission Matters Business Podcast with Adam Torres episode published?

This episode was published on September 27, 2025.

What is this episode about?

On this episode of Mission Matters, Adam Torres interviews Kurt Ranka, Managing Principal at Ducker Carlisle. Kurt explains how OEMs and manufacturers can rethink pricing amidst cooling inflation by moving away from cost-plus models toward...

Can I download this Mission Matters Business Podcast with Adam Torres episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.