Kurt Zdesar on launching brands like Nobu & Chotto Matte

It seems like Kurt Zdesar can’t stop winning. He got his start at McDonalds and, in a matter of years, became the person in charge of Nobu’s European launch and expansion. He parlayed that success into his own brands, expanding from Europe into the American market and has thrived globally. In our conversation today, we discuss what led to Nobu’s success and how he leveraged that formula to build his own blockbuster brands. For more on Chotto Matte, visit https://chotto-matte.com. ____________________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars