KUSSHI Founder Jessica Parker on Turning a Travel Frustration Into a Beauty Brand

KUSSHI Founder Jessica Parker on Turning a Travel Frustration Into a Beauty BrandShow Notes:In today's episode, host Leora Luciano sits down with Jessica Parker, founder and CEO of KUSSHI — the machine-washable, travel-ready beauty bag brand that was named one of Oprah's Favorite Things.Jessica shares how a move to Germany, a lot of travel, and one very frustrating Ziploc bag led her to design her own makeup organizer. What started as a personal solution for herself and her New York girlfriends became a full-fledged brand with manufacturing operations in Turkey and China, a growing product line, and retail placement in over 500 boutique stores, Nordstrom, Revolve, and Dillard's.In this episode:Jessica's background in hospitality and what led her to move abroadHow she found her first manufacturers and moved to China to oversee productionThe origin of the KUSSHI makeup bags, brush organizers, and neoprene train casesThe hair tools bag story — designed for Dyson owners and named one of Oprah’s Favorite ThingsWhy machine washability is a core brand principleJessica's own minimal skincare and makeup routineWhat's always in her KUSSHI bagAdvice for early entrepreneurs: proof of concept first, spend as little as possibleUpcoming launches: a flat beauty organizer (October) and a carry-on tote (Q1 next year)Travel hacks: capsule wardrobes, overpacking, and the shower cap shoe trickShop KUSSHI:Website: KUSSHI.comAmazon, Revolve, Nordstrom, Dillard's & 500+ boutique retailers