Kyla Ronellenfitsch on the Conservatives' brand problem

For forty years, the Conservative Party owned cost of living. Not anymore — and Kyla Ronellenfitsch has the polling to prove it. This week on Craft Politics: pollster and data scientist Kyla Ronellenfitsch joins Joseph Lavoie to answer whether the CPC has quietly lost its forty-year brand on the economy, with new data showing Mark Carney's Liberals now lead Pierre Poilievre's Conservatives on managing the cost of living. We discuss: Why the Liberals lead the Conservatives by five points on managing the cost of living, and what that means for a forty-year Conservative brand asset The favourability ladder and why its order matters more than the horse race Why Poilievre's rebrand kept snapping back to attack mode, and whether the Davos speech quietly locked in Carney's brand The narrative reset on young Canadians — the CPC has gone from +35 to +5 with young men in sixteen months Chapters:0:00 — Joseph admits he's been wrong on cost of living1:23 — Is cost of living still Canada's top issue?5:54 — The +5 disaster: how the Liberals took the CPC's brand11:15 — Carney halo vs Poilievre bad vibes14:42 — The Davos speech that wouldn't quit17:29 — The favourability ladder, top to bottom20:25 — Why Poilievre's rebrand snapped back24:41 — Stop saying young Canadians are conservative29:53 — The elder millennial sweet spot35:30 — Avi Lewis and the anti-corporate lane the NDP keeps missing40:42 — The single number to watch in twelve months Find Kyla on Substack: https://relaywithkyla.substack.comListen to her podcast Culture Lab on Air Quotes Media — Craft Politics is a cross-border political podcast where Canadian and British experts come on to answer one political question per episode. Co-hosted by Joseph Lavoie (former senior advisor in a Canadian Prime Minister's Office) and Andrew Percy (former UK Conservative MP). Listen on Apple Podcasts: https://podcasts.apple.com/ca/podcast/craft-politics/id1790715962Listen on Spotify: https://open.spotify.com/show/3Zaw8zZHe7qiFYIby7lKRBWeb: https://www.craftpolitics.fm Joseph Lavoie on LinkedIn: https://www.linkedin.com/in/josephlavoie/Andrew Percy on LinkedIn: https://www.linkedin.com/in/andrew-percy-b996b431a/ Guest inquiries: [email protected] #CraftPolitics #CanadianPolitics #Polling #PoliticalAnalysis #PoliticalResearch