Kyle Engdahl, The Grane Way

Kyle Engdahl, Vice President at The Grane Companies, joins The Journey Podcast to talk about how a 100-year-old transportation company changed the way it presented its business to the market with the help of Journey's Marketing Consulting & Creative Services. Grane already had the infrastructure, experience, and service offering. The challenge was making it easier for customers to see the full picture. Kyle shares how working with Will & Erin to create new website, sales materials, photography, and video helped Grane increase inbound interest, strengthen sales conversations, and create new revenue opportunities. TAKEAWAYS: Strong marketing gives sales teams proof, not just talking points. Showing customers the full scope of your services can create new revenue from business you already have. Video can help freight companies prove their infrastructure, facilities, and capabilities faster. A stronger website can improve inbound lead volume and bring in higher-value opportunities. Better sales materials can help reps walk into meetings with more confidence. Marketing works best when it helps customers understand why they should trust you. Grane’s growth strategy is still rooted in the same principle that has carried the company for 100 years: serve the customer well and grow with their needs. CHAPTERS: 00:32 — The Grane Companies and 100 years in transportation 05:20 — Why marketing matters in freight 10:20 — Rebuilding Grane’s commercial presence 18:30 — Bringing The Grane Way to life 23:19 — The impact on inbound leads and sales 25:55 — From a Google search to trucks on the street 27:48 — Grane’s next phase of growth 29:17 — Advice for companies investing in marketing QUOTES “If you don't think that you need to invest in marketing, you're going to realize that word of mouth can only get you so far.” “There's no smoke and mirrors. It added credibility.” “We don't have stockholders, we have customers.” Check out Journey's Marketing Consulting & Creative Services: https://www.journeydelivers.com/consulting/creative-services EPISODE CREDITS: Host, Will Jenkins Creative Director, Erin Sweeney Edited and mixed by Keenan McCarthy Music licensed through Envato LINKS: Be sure to follow and tag @JourneyDelivers on LinkedIn Instagram Twitter Facebook TikTok YouTube ABOUT THE JOURNEY PODCAST: Welcome to The Journey Podcast, where we talk freight, sales, tech, the market and everything in between. Hosted by Will Jenkins, CEO and Founder of Journey, this show pulls from years of building & scaling freight brokerages along with the work our team does with hundreds of clients. We break down how brokers grow, how teams sell, how leaders hire, and what it takes to perform at a high-level in this industry.