Kyle Ferguson, CEO, Confirmit

Send us Fan MailAs a well-known solution provider for customer/employee experience and market research, Confirmit continually works to be a true and trusted partner for its clients. Many brands are hyper-focused on customer experience, immediacy, connecting with customers in the moment, which has only become more prevalent due to COVID-19. Confirmit helps clients keep up with rapidly changing expectations by powering VoC programs that facilitate valuable two-way dialogues. Furthermore, as many businesses have shifted to a remote-work format, at least for the time being, keeping companies and teams connected through VoE solutions is crucial, especially as many brands are quickly shifting and adapting to keep pace with the changing customer landscape. As its clients continue to evolve during this time, Confirmit has made some changes of its own, including the hiring of Kyle Ferguson, as the company's new Chief Executive Officer. Loyalty360 was recently able to speak to Kyle about his new role, opportunities he sees Confirmit and the industry, and what trends we may see in customer loyalty and customer experience because of COVID-19.