EPISODE · Mar 23, 2026 · 11 MIN
Kyle Fleming - co-founder - Taha Kava
from The Ad Podcast · host Dylan Conroy
Kyle Fleming (the one associated with Taha Kava) is a co-founder of Taha Kava, a Hawaii-based beverage brand specializing in sparkling kava drinks (e.g., flavors like Pineapple and Lilikoʻi/Passionfruit). Taha is a non-alcoholic, low-calorie "Polynesian social tonic" featuring noble Tongan kava (typically 500–800mg per can), positioned as a relaxing, social alternative with no sugar and island-inspired flavors.Kyle is based in Hawaii (Maui area, including Haiku), where he has deep roots in the local beverage and brewing scene. He's also a co-founder and master brewer at Pauwela Beverage Company, focusing on fermented beverages like kombucha (drawing from his extensive craft beer background). He has experience in product development, brand expansion, and organic marketing—often leveraging Hawaii's lifestyle, tourism, micro-influencers (e.g., surfers, health enthusiasts), and events like Natural Products Expo West.Recent highlights include a March 2026 interview (posted on YouTube/LinkedIn by Dylan Conroy) discussing Taha's growth, distribution, and strategy at expo events. Kyle emphasizes organic discovery (tourists trying it on vacation and seeking it later) and community ties, such as local partnerships and activities (e.g., climbing events with the Taha crew).
What this episode covers
Kyle Fleming (the one associated with Taha Kava) is a co-founder of Taha Kava, a Hawaii-based beverage brand specializing in sparkling kava drinks (e.g., flavors like Pineapple and Lilikoʻi/Passionfruit). Taha is a non-alcoholic, low-calorie "Polynesian social tonic" featuring noble Tongan kava (typically 500–800mg per can), positioned as a relaxing, social alternative with no sugar and island-inspired flavors.Kyle is based in Hawaii (Maui area, including Haiku), where he has deep roots in the local beverage and brewing scene. He's also a co-founder and master brewer at Pauwela Beverage Company, focusing on fermented beverages like kombucha (drawing from his extensive craft beer background). He has experience in product development, brand expansion, and organic marketing—often leveraging Hawaii's lifestyle, tourism, micro-influencers (e.g., surfers, health enthusiasts), and events like Natural Products Expo West.Recent highlights include a March 2026 interview (posted on YouTube/LinkedIn by Dylan Conroy) discussing Taha's growth, distribution, and strategy at expo events. Kyle emphasizes organic discovery (tourists trying it on vacation and seeking it later) and community ties, such as local partnerships and activities (e.g., climbing events with the Taha crew).
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Kyle Fleming - co-founder - Taha Kava
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