Kyle Groth, CEO of Whiskers

Rick is joined this week on ‘Tech of Sports’ by Kyle Groth, CEO of Whiskers. Whiskers’ Made-in-the-USA golf laces coordinate in style and color with the footwear and apparel brands PGA Tour players and amateur golfers’ wear. Crafted with ultra-durable poly-nylon tech weave and high-grade aglets, they are available in multiple styles, flat and oval shapes, and 30- to 45-inch lengths. Best sellers include navy and light blue, orange and white, berry and black, green and blue, and purple and pink. They also come in color palettes of college and professional sports teams. “PGA Tour players and golfers worldwide are paying more attention to how they look. As an accent brand, Whiskers subtly adds to their unique personalities without being too loud.” “Whiskers is reimagining a category that’s been long overlooked yet is now becoming an essential part of premium wardrobes,” says Groth. “Tour players are taking charge by personalizing and dressing up their shoes in fashionable and fun ways.” The company plans to similarly outfit caddies, LPGA Tour players and social media influencers. Customizing laces is also on Whiskers’ roadmap. In November, 2021 Whiskers entered the $84B annual golf economy that saw rounds climb more than 10% over 2020 with millennials – who especially relish self-expression that Whiskers laces promote – representing one of the fastest growing golf segments. Sales of golf equipment, apparel and accessories measurably rose in 2021. In addition to golf, Whiskers designs and manufactures laces for dress and casual shoes, sneakers and boots. Overall, the company is creating a movement in becoming the world’s most iconic, inspirational, aspirational and ubiquitous premium footwear accessory.