Kyle Kostesich, Executive Creative Director at ICR — ICR Industry Reports: Branding + Creative Practice

Your brand is your promise. It's how you signal to stakeholders who you are and what you stand for. With so much on the line, it's no wonder that a messy brand can have a huge impact on your business. Joining me for this installment of ICR Industry Rep

Episode 30 of the Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders podcast, hosted by ICR, titled "Kyle Kostesich, Executive Creative Director at ICR — ICR Industry Reports: Branding + Creative Practice" was published on June 8, 2022 and runs 20 minutes.

June 8, 2022 ·20m · Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders

Summary

Your brand is your promise. It's how you signal to stakeholders who you are and what you stand for. With so much on the line, it's no wonder that a messy brand can have a huge impact on your business. Joining me for this installment of ICR Industry Reports, the mini-series where we profile some of the industry leaders within ICR, is Kyle Kostesich. Kyle is the Executive Creative Director for ICR's Branding + Creative practice, having spent the last 15 years leading ICR's creative teams in the areas of branding, marketing, digital media, web design, and more. Coming from a diverse creative background, Kyle has worked with clients across numerous sectors, developing successful campaigns for luxury brands, like The Ritz-Carlton, global financial giants, like Mirae Asset, well-known consumer names, like Planet Fitness, and healthcare industry titans, like Pfizer. In this episode, I speak with Kyle about the elements of a strong branding strategy, how the Branding + Creative practice adds value for ICR clients, and the long-term benefits of creating a great brand, both internally and externally.

Episode Description