Kyle Lacy on Crafting your Path to CMO

Tune in as Kelly Hopping, CMO of Demandbase, chats with Kyle Lacy, CMO of Jellyfish, on the importance of pushing through challenges of self-doubt and owning a number, like pipeline. In this conversation, Kelly and Kyle share advice on being less reactive and more mindful, and how to properly ask for promotions. Together they also discuss the role of having “good taste” and how that helps B2B brands to stand out from the competition.